Content is king. The day is here where people use podcasts in the car and public transportation during their morning /afternoon commute or a long drive just as easily as music. Personality is the driving force in this already crowded space. You have to be real, relatable, confident and amusing to connect. Outside of that and extremely knowledgeable on a particular subject, the rest can be excused. After you have compelling content and host(s)I believe knowing your audience and how to reach them via social networks and their personal devices gives you a chance for popular profitable show.
Most recently VP of Urban Formats for Cumulus, I’ve programmed or hosted multiple formats, (Sports, Oldies (Elvis and the Beatles), Urban Hip Hop, Urban Adult, Jazz and Gospel). I have also had experience programing in Large, Medium and markets. From Boston to Birmingham AL, I have worked at the station level in Washington DC, Philadelphia and New York. In addition I held the Director of Urban Programming post at ABC Radio Networks working with big name personalities as Doug Banks, Big Boy and Brian McKnight.
Within my experience my ability to find and nurture talent, manage operations and create brand strategies are key elements that I feel make me qualified for this position. Because I love radio and don’t believe that it has lost its relevance I am open to a dual position within a company. However I firmly believe in “New Media” I am open to a total focus on it for the companies benefit.
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